Without a doubt, social media and by extension Facebook has made it relatively cheap for small businesses to have an online presence. However, with the explosion of social media, it is sad to note that business blogging in Kenya has been relegated to the back bench with only a handful of business blogs in existence. The grim reality is that majority of businesses opt to open and maintain a Facebook page almost always forgetting about their website. Yet, with a blog, a business has the freedom to not just talk, but showcase their offerings and maintain a robust online presence at minimal costs.
In today’s posts, we explore the four reasons we strongly believe why every business should have a well maintained, regularly updated blog.
*Please note a blog is a social media tool. In this case, we are talking about the commonly tools that wrongly refer to social media in our business world – Facebook and Twitter *
Evolving Content Ecosystem
Even though social media is quick and real time, it’s a constantly changing monster that centering your online presence on it is not advisable. I relate this to having no abode of your own, moving from place to place seeking and begging for a place to rest your head.
A blog on the other hand, creates a home for your business by curating your thoughts, ideas and stories that your target readers can visit at their own convenience. With the ease of updating a blog, your business becomes a healthy living content ecosystem where it updates its prospects and customers with valuable information on a constant basis.
Long shelf life
Having a blog is like investing in the future as its acts as a reservoir for your ideas and published content. There is prosperity in a blog. 5 years from now, people can still read your post, link to it, email, download etc. With the sheer volume of tweets, statuses and video being published online, making your social content stick out longer like a sore thumb is truly a tall order.
Every time a potential client asks for my blogging and writing examples, I always direct them to my work from 5 years ago. I hate to imagine what would have become of my ‘samples’ if I had concentrated on social media updating only.
SEO (and high traffic)
In this post, we established that Google adores fresh content from regularly updated sites. What better way to entice Google than have a blog where you can publish to update your site often? The fact that the blog is housed on your site (not a .wordpress.com or .blogspot one), it increases your rankings hence higher traffic. Also remember, even if you have accounts on these social media sites, the rankings goes to those social sites and not your website. These social sites should only act to increase visibility and create brand awareness of your business.
Twitter is only 140 characters, and if your fans get to see your Facebook update you lucky. There are limitations (characters, timings, medium) when it comes to publishing on social media thereby limiting your communications. With a blog, you’ll offer your readers’ a platform to educate and inform them about your business with longer pieces of valuable content in varied formats. As a rule, use social sites as a distribution channel, a teaser to meaty informative content that you got to offer on your site.
Take the example of this post; how in heavens name would I have managed to post it as it is on social media (if you have a way, do let us in the comment section) and get YOU to read it without it getting lost in a sea of statuses, tweets or updates?
Let social media act like your bullhorn, leading people to where the party is happening – your blog!
Do you have a business blog? What are your other reasons for having that blog?
We welcome you to share your blog link below.