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Disclaimer: This post was originally posted on Afrinnovator Unlike traditional media, new emerging forms of communication have to be taken with the seriousness needed and ‘courted’ like you would a young lady you are eying to befriend and eventually marry. Lets’ face it, traditional media was all about the producer dictating what you the consumer will eat, listen, dress, sleep in, sit, talk… virtually every aspect of your life. Among die-hard fans of social media, it has opened up lines of communication, interactions and the world when it was previously thought ...Read More »
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Immediately after the BAKE Blog Awards 2012, tech blogger and one of the organizers Kachwanya sort to understand why Kenyan corporates and businesses are reluctant to embrace blogging as part of their online marketing tactics. From his analysis, the question that begs an immediate answer for the marketers is where is the money aka sales and done deals accrued from blogging. It is understandable for such murmurs and questions as it takes dedication to make a blog successful i.e. act as sales machine for businesses. The jury (read corporate marketers) is still out this Read More »
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Dear esteemed reader, This blog is intended to educate, inform and share our knowledge on all things online marketing, social media marketing and everything in between. To give you a better understanding on how to use and implement these tools in your business operations, we are introducing a new monthly segment, aptly named Take 6. In this segment, our goal will be to offer real case studies of businesses and organisations that are using these tools and platforms by offering insights whilst understanding the real business value ...Read More »
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According to Scott Stratten, there are seven deadly sins that hinder successful social media marketing that yield desired results. They are: Gluttony The point of participating in social media is not to spread yourself too thin, trying to be everywhere. Instead, you should try to be great in the one or two outlets that you choose to establish a presence in. What happens when you spread yourself too thin is what Scott Stratten calls Mannequin Networking where the company or individual ...Read More »
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Facebook has been doing it for years. Twitter realised its power recently and began sending out weekly updates to its users. Even Pinterest and LinkedIn are not left behind. What am I on about? Email marketing. Social media is in the ascendancy as far as online marketing is concerned. Facebook and Twitter reach a large number of people, with 140 characters and a click of the mouse. They are the easiest way to communicate with one’s clients and potential clients in the fastest way possible. The question then arises; does this mean that ...Read More »
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