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In about 20 days from now, the world will be treated to the greatest entertainment of all times – OLYMPICS. As far as I can remember I always looked forward to the Olympics where I’d find myself glued to the TV watching, holding my breath as my favourite athletes took part. This year will be no exception as I will be cheering my favourite athletes starting with Team Kenya. In its Sports' section, The Telegraph, it describes Kenya as having a rich tradition in long and middle distance running summing up their analysis ...Read More »
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It’s a new world, where technology is dynamic and information is only a click away. For businesses looking to connect with the new generation of potential consumers and the highly informed digital natives, having an online presence is not an option; it’s an absolute necessity. Looking at the various social media sites out there, the top three social media sites where a business presence is a must are Facebook, Twitter and YouTube. Of course, other social sites as LinkedIn, Google+ and Pinterest offer valuable presence and varied options for the digital savvy ...Read More »
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In Nakuru County in the North Rift of Kenya lies Lanet Umoja Location that is demonstrating the power of Twitter. The area chief has taken to Twitter to inform and update his area residents on varied matters such as security, public baraza announcement, community health awareness campaigns and any other information deemed important to the villagers (even tweeting inspirational, uplifting messages). Every social media update should ideally elicit a response which is the first step to conversion. These responses can be comments, retweets, likes, shares, link-backs, open rates, click-throughs, pins, stumbles, +1 etc. ...Read More »
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Without a doubt, social media and by extension Facebook has made it relatively cheap for small businesses to have an online presence. However, with the explosion of social media, it is sad to note that business blogging in Kenya has been relegated to the back bench with only a handful of business blogs in existence. The grim reality is that majority of businesses opt to open and maintain a Facebook page almost always forgetting about their website. Yet, with a blog, a business has the freedom to not just talk, but showcase their offerings ...Read More »
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In this post, we explored how Google is transforming the online marketing landscape by changing its rankings and algorithm to focus on quality, relevant content that your readers will love as opposed to writing for search engines. We purposefully left the search engine's social network in our analysis as we are still learning our way around it; therefore, our curated content for today is an infographic we stumbled upon from Chris Brogan. The infographic takes the reader on a graphical journey of how to incorporate ...Read More »
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