Archive for the ‘Content marketing’ Category

  • 27 Mar

    A Case for Content Marketing: The Google Reason.

    Posted by | Content marketing
    5

      This past week, I attended the Google Women Entrepreneurial and Tech Clinic that had been organized by Google Kenya. The company sought to teach and sensitise the rising female entrepreneurs on its products and how the women could utilise Google products to build, communicate, collaborate and grow their businesses. As the presentations went on, I kept wondering how Google is influencing and affecting how businesses are changing their marketing activities to fit in the Google mode. Google over the years has tweaked and updated ...Read More »

  • 21 Mar

    Content Marketing vs. Traditional Advertising

    Posted by | Content marketing
    3

      (For this post: traditional advertising = advertising done via T.V, radio, billboard or print)   When I first read that Coca-Cola was changing its marketing tactics from a 30sec video to offering more valuable content that is so contagious it cannot be controlled but shared; I was like WOW! It felt as though a light bulb had gone off in the heads of the marketing team at Coca-Cola. Read More »