Archive for the ‘Content strategy’ Category

  • 02 Apr

    An Introduction to Content Strategy

    Posted by | Content strategy
    1

      Every time I hand over my business card, am confronted with such questions; “What does a content strategist do?” " What is it that you do exactly?” “Content strategist… wow… that’s a new word!” You see, I put the title for two reasons 1) as a conversation starter and 2) I consider myself that. When I get to answering these question, I use the 5w 1h as used in journalism. I have found ...Read More »